This is a truly remarkable marketing stunt to me.
The standard shot energy beverage on the market was 5 hour energy. It tasted like crap, but all this stuff does.
Then, in the last month or so, "6 hour power" pops up on the market.
Now, I have a ton of 5 hour energy. From personal experience, the crap does not work. So the idea of adding to the market strikes me as totally bizarre. But obviously, the truly hilarious part is BARELY changing the idea (the packaging is quite similar) and adding an hour. It reminds me of this commercial out now about how if you buy one yogurt, you only get 80 calories and the other just fattens you up with the ABSURD figure of 100 calories. Honestly, if you are in a situation where 20 calories is going to make a major difference for you, you're either an infant or insane.
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