Monday, February 23, 2009

Kentucky Fried Chicken Materially Misleads

KFC is currently running an ad indicating that its chicken is fresh. I initially rather liked this as KFC is my favorite fast food chicken place - I think their chicken is far superior to what you find at other outlets. But back to the commercial...A lady from a Swanson truck appears and then there is a lady in a KFC outlet reiterating that she knows the chicken is fresh because she is the "cook" - it was at this point that I initially became confused. Why do you need a "cook" at a fast food restaurant? I was also suspicious of the notion that the chicken was "fresh." I have no idea what they mean by fresh, but it really can't be that fresh unless they're killing the chickens in the backyard and most of these are surrounded by concrete and you couldn't really house them inside the restaurant as this would violate health regulations, so it was a little confusing.

So on my like fifth view of this commercial, trying to figure out what exactly they were saying, I notice that there is a bunch of legal-looking language at the bottom of the screen. I can't quite catch it all on the first view, so it takes a couple more before I make out something to the effect of "does not apply to drumsticks, thighs, wings or breasts." Hmmmm. Okay, well if the fresh chicken guarantee doesn't apply to "most" (I didn't know they sold chicken that fell outside these categories, but they must or the commercial is a complete fabrication - see chicken menu here) chicken they sell, then the commercial is really wildly misleading.

Even if we give them that they use "fresh" chicken in all these other products, so what? How in the world is chicken that has been totally removed from its origin and reconstited into "sticks" or "poppers" somehow "fresh"?

Here is a great example of how it is pretty much impossible that this commercial is accurate - see the ingredients in "chicken" in the Crispy Chicken BLT Salad without Dressing & Croutons:
"Chicken: Potato Starch, Sodium Phosphate, Salt, Breaded with: Wheat Flour, Salt, Spices, Monosodium Glutamate, Leavening (Sodium Bicarbonate), Garlic Powder, Natural Flavorings, Citric Acid, Maltodextrin, Sugar, Corn Syrup Solids, With Not More Than 2% Calcium Silicate Added as an Anti Caking Agent.
Contains Wheat.
OR
Chicken: Potato Starch, Sodium Phosphate, Salt, Breaded with: Wheat Flour, Salt, Spices, Monosodium Glutamate, Corn Starch, Leavening (Sodium Bicarbonate), Garlic Powder, Modified Corn Starch, Spice Extractives, Citric Acid, and 2% Calcium Silicate added as Anticaking Agent.
Contains Wheat.
OR
Chicken: Chicken: Containing Up to 32% of a Solution of Water, Seasoning (Salt, Monosodium Glutamate, Garlic Powder, Spice Extractives, Onion Powder), Soy Protein Concentrate, Rice Starch and Sodium Phosphates. Battered with: Water, Wheat Flour, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate, Monocalcium Phosphate), Salt, Dextrose, Monosodium Glutamate, Spice and Onion Powder. Predusted with: Wheat Flour, Wheat Gluten, Salt, Dried Egg Whites, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate), Monosodium Glutamate, Spice and Onion Powder. Breaded with: Wheat Flour, Salt, Soy Flour, Leavening (Sodium Acid Pyrophosphate, Sodium Bicarbonate), Monosodium Glutamate, Spice, Nonfat Dry Milk, Onion Powder, Dextrose, Extractives of Turmeric and Extractives of Annatto. Breading Set in Vegetable oil.
Contains Milk, Wheat, Egg and Soy.
*Will contain one of the two breading statements above, depending upon regional suppliers"

If you have "fresh" chicken it has one ingredient - chicken. It doesn't contain all these other agents. Period.

I don't particularly care whether it's fresh or not, as I'm not idiotic enough to really think I can get fast food from a commercial chain that is "fresh." But not everyone is savvy enough as to the trickery of corporate america to realize this. As a result, the commerical is unacceptable and they should likely be pursued by the appropriate authorities.